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اقتصاد::
مصرفکننده اجباری
A captive consumer knows of one ??
rm has a greater stock of captive consumers.
rm then has a set of captive consumers, and there is also a set of selective consumers.
Intuitively, if the incumbent were to advertise heavily, then it would have many captive consumers.
Consequently, if the incumbent seeks to deter entry, it should underinvest in advertising, thereby ensuring that it has few captive consumers and would respond to entry with vigorous competition for selective consumers.
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